Tracy Martin is the founder of Straight Consulting, specializing in orthodontic practice management consulting. With over 17 years of experience in ortho offices, ranging from start-ups to DSOs, Tracy was a "utility player," serving in every position on the team. She found her calling as a Treatment Coordinator and quickly developed a reputation as an all-star performer at one of the highest volume, most progressive offices in the northwest. In 2015, she launched Straight Wire Consulting to take her intimate knowledge of building high-performing orthodontic offices and bring it to practices across North America.
Since then she’s dropped the “Wire” and rebranded as Straight Consulting, where Tracy and her partners work with orthodontic teams to enhance the new patient experience, coach TCs, build marketing strategies, establish unique practice cultures, set up healthy financial systems, and help even the newest of practices get up and running. When not working on-site with doctors and their teams, Tracy hosts two-day TC Mastery Courses specifically geared to create elite TCs, produces virtual online training courses and hosts a weekly orthodontic online talk show.
Known for her ability to adapt the industry’s best practices for her clients, she brings a millennial viewpoint without forcing a “one size fits all” approach. With her sassy, direct delivery, Tracy is also a speaker at various orthodontic meetings, study clubs, boot camps and webinars. She is based in Dallas, TX with client offices spread throughout the U.S. and Canada.
